충남대학교 외국학술지지원센터

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The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link

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자료유형	학술지논문
논문명	The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link
저자명	Tsai, K. H.; Chou, C.; Kuo, J. H.
학술지명	Industrial marketing management
ISSN	0019-8501
발행년도	2008
권호사항	Vol.37 no.8
발행처	Elsevier Science B.V., Amsterdam.
페이지	884-894
언어	eng