Managing Innovation Driven Companies: Approaches in Practice. By Hugo Tschirky, Cornelius Herstatt, David Probert, Dilek Cetindamar, Massimo G. Colombo, Thomas Durand, Petra C. de Weerd-Nederhof and Tim Schweisfurth. Palgrave Macmillan: Basingstoke, 2011, ISBN 9780230245907, 62, pp. 304.