충남대학교 외국학술지지원센터

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Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

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자료유형	학술지논문
논문명	Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General
저자명	Durvasula, S.
학술지명	The Journal of consumer research
ISSN	0093-5301
발행년도	1993
권호사항	Vol.19 no.4
발행처	UNIVERSITY OF CHICAGO PRESS
페이지	626