충남대학교 외국학술지지원센터

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Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present

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자료유형	학술지논문
논문명	Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present
저자명	Wright, A. A.
학술지명	The Journal of consumer research
ISSN	0093-5301
발행년도	1995
권호사항	Vol.21 no.4
발행처	UNIVERSITY OF CHICAGO PRESS
페이지	708