충남대학교 외국학술지지원센터

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Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects

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자료유형	학술지논문
논문명	Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects
저자명	Pieters, R. G. M.
학술지명	The Journal of consumer research
ISSN	0093-5301
발행년도	1997
권호사항	Vol.23 no.4
발행처	UNIVERSITY OF CHICAGO PRESS
페이지	362-372