충남대학교 외국학술지지원센터

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Exploring the Role of Individual Differences in Affect Intensity on the Consumer's Response to Advertising Appeals

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상세정보
자료유형	학술지논문
논문명	Exploring the Role of Individual Differences in Affect Intensity on the Consumer's Response to Advertising Appeals
저자명	Moore, D. J.;Harris, W. D.;Chen, H. C.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1993
권호사항	Vol.21
발행처	Association for Consumer Research
페이지	181-187
언어	eng