충남대학교 외국학술지지원센터

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The Persuasive Effects of Evaluation, Expectancy and Relevancy Dimensions of Incongruent Visual and Verbal Information

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자료유형	학술지논문
논문명	The Persuasive Effects of Evaluation, Expectancy and Relevancy Dimensions of Incongruent Visual and Verbal Information
저자명	Areni, C. S.;Cox, K. C.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1993
권호사항	Vol.21
발행처	Association for Consumer Research
페이지	337-342
언어	eng