충남대학교 외국학술지지원센터

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Is More Exposure Always Better? Effects of Incidental Exposure to a Brand Name on Subsequent Processing of Advertising

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자료유형	학술지논문
논문명	Is More Exposure Always Better? Effects of Incidental Exposure to a Brand Name on Subsequent Processing of Advertising
저자명	Pracejus, J. W.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1994
권호사항	Vol.22
발행처	Association for Consumer Research
페이지	319-322
언어	eng