충남대학교 외국학술지지원센터

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A Brand as a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality

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자료유형	학술지논문
논문명	A Brand as a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality
저자명	Aaker, J.;Fournier, S.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1994
권호사항	Vol.22
발행처	Association for Consumer Research
페이지	391-395
언어	eng