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`5' Calories or `Low' Calories: What Do We Know About Using Numbers or Words to Describe Products and Where do We Go From Here?

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자료유형	학술지논문
논문명	`5' Calories or `Low' Calories: What Do We Know About Using Numbers or Words to Describe Products and Where do We Go From Here?
저자명	Viswanathan, M.; Childers, T. L.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1996
권호사항	Vol.24
발행처	Association for Consumer Research
페이지	412-418
언어	eng