충남대학교 외국학술지지원센터

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Advertising Effects Under Different Combinations of Motivation, Capacity, and Opportunity to Process Information

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자료유형	학술지논문
논문명	Advertising Effects Under Different Combinations of Motivation, Capacity, and Opportunity to Process Information
저자명	Poiesz, T. B. C.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1996
권호사항	Vol.23
발행처	ASSOCIATION FOR CONSUMER RESEARCH
페이지	231-236
언어	eng