충남대학교 외국학술지지원센터

글로벌메뉴

How Comparative Product Information Affects Consumers and Competition: The Effects of the Business Week and U.S. News & Worm Report Ratings

상세정보

상세정보
자료유형	학술지논문
논문명	How Comparative Product Information Affects Consumers and Competition: The Effects of the Business Week and U.S. News & Worm Report Ratings
저자명	Bloom, P. N.;Szykman, L. R.
학술지명	Advances in consumer research
ISSN	0098-9258
발행년도	1997
권호사항	Vol.25
발행처	Association for Consumer Research
페이지	433-439
언어	eng