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When (Not) to Indulge in "Puffery": The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality

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자료유형	학술지논문
논문명	When (Not) to Indulge in "Puffery": The Role of Consumer Expectations and Brand Goodwill in Determining Advertised and Actual Product Quality
저자명	Kopalle, P. K.
학술지명	MANAGERIAL AND DECISION ECONOMICS
ISSN	0143-6570
발행년도	2000
권호사항	Vol.21 no.6
발행처	JOHN WILEY & SONS
페이지	223-242