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Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation

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자료유형	학술지논문
논문명	Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation
저자명	Morrison, P. D.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	1998
권호사항	Vol.41 no.3
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	223-229