충남대학교 외국학술지지원센터

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Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration

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자료유형	학술지논문
논문명	Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
저자명	Grewal, R.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	2001
권호사항	Vol.51 no.2
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	127-144