충남대학교 외국학술지지원센터

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What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement

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자료유형	학술지논문
논문명	What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
저자명	Chebat, J. C.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	2001
권호사항	Vol.53 no.2
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	93-102