충남대학교 외국학술지지원센터

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Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm

상세정보

상세정보
자료유형	학술지논문
논문명	Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm
저자명	Goebel, D. J.; Marshall, G. W.; Locander, W. B.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	2006
권호사항	Vol.59 no.7
발행처	Elsevier Science B.V., Amsterdam.
페이지	829-837
언어	eng