충남대학교 외국학술지지원센터

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The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus

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자료유형	학술지논문
논문명	The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus
저자명	Chatterjee, S.; Malshe, A. V.; Heath, T. B.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	2010
권호사항	Vol.63 no.12
발행처	Elsevier Science B.V., Amsterdam.
페이지	1290-1294
언어	eng