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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

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상세정보
자료유형	학술지논문
논문명	Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
저자명	Yoo, B.; Lee, S. H.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	2012
권호사항	Vol.65 no.10
발행처	Elsevier Science B.V., Amsterdam.
페이지	1507-1515
언어	eng