충남대학교 외국학술지지원센터

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An Assessment of the Relationship Between Marketing, Information and Strategy Formulation in the UK Retail Banking Sector

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자료유형	학술지논문
논문명	An Assessment of the Relationship Between Marketing, Information and Strategy Formulation in the UK Retail Banking Sector
저자명	Preston, J. B.
학술지명	International journal of information management
ISSN	0268-4012
발행년도	1998
권호사항	Vol.18 no.4
발행처	BUTTERWORTH - HEINEMANN
페이지	277-286