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Why Things Go Better at Coke: Traditional business strategy wouldn't have helped this lumbering behemoth trapped in a mature, slow-growth market

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자료유형	학술지논문
논문명	Why Things Go Better at Coke: Traditional business strategy wouldn't have helped this lumbering behemoth trapped in a mature, slow-growth market
저자명	00
학술지명	The Journal of business strategy
ISSN	0275-6668
발행년도	1999
권호사항	Vol.20 no.1
발행처	FAULKNER & GRAY INC
페이지	15-19