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If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising

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자료유형	학술지논문
논문명	If Kate voted Conservative, would you?: The role of celebrity endorsements in political party advertising
저자명	Veer, E.; Becirovic, I.; Martin, B. A.
학술지명	European journal of marketing
ISSN	0309-0566
발행년도	2010
권호사항	Vol.44 no.3-4
발행처	Emerald Group Publishing Limited
페이지	436-450
언어	eng