충남대학교 외국학술지지원센터

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Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm

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상세정보
자료유형	학술지논문
논문명	Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm
저자명	Balmer, J. M.
학술지명	European journal of marketing
ISSN	0309-0566
발행년도	2011
권호사항	Vol.45 no.9-10
발행처	Emerald Group Publishing Limited
페이지	1329-1352
언어	eng