충남대학교 외국학술지지원센터

글로벌메뉴

Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services

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상세정보
자료유형	학술지논문
논문명	Perceived effectiveness and implementation of public relations measurement and evaluation tools among European providers and consumers of PR services
저자명	Baskin, O.; Hahn, J.; Seaman, S.; Reines, D.
학술지명	Public relations review
ISSN	0363-8111
발행년도	2010
권호사항	Vol.36 no.2
발행처	Elsevier Science B.V., Amsterdam.
페이지	105-111
언어	eng