충남대학교 외국학술지지원센터

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Contingent Product Design and Marketing Strategies Influencing New Product Success and Failure in U.S. and Japanese Electronics Firms

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자료유형	학술지논문
논문명	Contingent Product Design and Marketing Strategies Influencing New Product Success and Failure in U.S. and Japanese Electronics Firms
저자명	Souder, W. E.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	1997
권호사항	Vol.14 no.1
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	21-34
언어	eng