충남대학교 외국학술지지원센터

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Analyses of U.S. and Japanese Management Processes Associated with New Product Success and Failure in High and Low Familiarity Markets

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상세정보
자료유형	학술지논문
논문명	Analyses of U.S. and Japanese Management Processes Associated with New Product Success and Failure in High and Low Familiarity Markets
저자명	Souder, W. E.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	1998
권호사항	Vol.15 no.3
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	208-223
언어	eng