충남대학교 외국학술지지원센터

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Lean launch: managing product introduction risk through response-based logistics - The effect of market characteristics and strategy

상세정보

상세정보
자료유형	학술지논문
논문명	Lean launch: managing product introduction risk through response-based logistics - The effect of market characteristics and strategy
저자명	Bowersox, D.J.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	1999
권호사항	Vol.16 no.6
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	557-568
언어	eng