충남대학교 외국학술지지원센터

글로벌메뉴

Beyond the firm`s initial declaration: are preannouncements of new product introductions and withdrawals alike?

상세정보

상세정보
자료유형	학술지논문
논문명	Beyond the firm`s initial declaration: are preannouncements of new product introductions and withdrawals alike?
저자명	Schatzel, K. E.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	2001
권호사항	Vol.18 no.2
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	82-95
언어	eng