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Selling Blue Elephants: How to Make Great Products that People Want before They Even Know They Want Them by Howard R. Moskowitz and Alex Gofman

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자료유형	학술지논문
논문명	Selling Blue Elephants: How to Make Great Products that People Want before They Even Know They Want Them by Howard R. Moskowitz and Alex Gofman
저자명	Kuesten, C. L.
학술지명	The Journal of product innovation management
ISSN	0737-6782
발행년도	2008
권호사항	Vol.25 no.6
발행처	Blackwell Publishing Ltd
페이지	637-638
언어	eng