충남대학교 외국학술지지원센터

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An Investigation of Match-Up Effects in Sport Sponsorship Advertising: The Implications of Consumer Advertising Schemas

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자료유형	학술지논문
논문명	An Investigation of Match-Up Effects in Sport Sponsorship Advertising: The Implications of Consumer Advertising Schemas
저자명	McDaniel, S. R.
학술지명	Psychology & marketing
ISSN	0742-6046
발행년도	1999
권호사항	Vol.16 no.2
발행처	JOHN WILEY & SONS LTD
페이지	163-184