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"So That's What That Is": Examining the Impact of Analogy on Consumers' Knowledge Development for Really New Products

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상세정보
자료유형	학술지논문
논문명	"So That's What That Is": Examining the Impact of Analogy on Consumers' Knowledge Development for Really New Products
저자명	Gregan-Paxton, J.; Hibbard, J. D.; Brunel, F. F.; Azar, P.
학술지명	Psychology & marketing
ISSN	0742-6046
발행년도	2002
권호사항	Vol.19 no.6
발행처	JOHN WILEY & SONS LTD
페이지	533-550
언어	eng