충남대학교 외국학술지지원센터

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Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad

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자료유형	학술지논문
논문명	Affective cues and brand-extension evaluation: Exploring the influence of attitude toward the parent brand and attitude toward the extension ad
저자명	Nan, X.
학술지명	Psychology & marketing
ISSN	0742-6046
발행년도	2006
권호사항	Vol.23 no.7
발행처	John Wiley & Sons, Ltd
페이지	597-616
언어	eng