충남대학교 외국학술지지원센터

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The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions

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자료유형	학술지논문
논문명	The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
저자명	Yi, Y.; Yoo, J.
학술지명	Psychology & marketing
ISSN	0742-6046
발행년도	2011
권호사항	Vol.28 no.9
발행처	John Wiley & Sons, Ltd
페이지	879-896
언어	eng