충남대학교 외국학술지지원센터

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Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

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상세정보
자료유형	학술지논문
논문명	Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting
저자명	Kinley, T. L.
학술지명	Journal of retailing and consumer services
ISSN	0969-6989
발행년도	1999
권호사항	Vol.6 no.1
발행처	BUTTERWORTH-HEINEMANN LTD.
페이지	39-44