충남대학교 외국학술지지원센터

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A positioning typology of consumers' perceptions of the benefits offered by successful service brands

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상세정보
자료유형	학술지논문
논문명	A positioning typology of consumers' perceptions of the benefits offered by successful service brands
저자명	Burton, J.; Easingwood, C.
학술지명	Journal of retailing and consumer services
ISSN	0969-6989
발행년도	2006
권호사항	Vol.13 no.5
발행처	Elsevier Science B.V., Amsterdam.
페이지	301-316
언어	eng