충남대학교 외국학술지지원센터

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The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers

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자료유형	학술지논문
논문명	The effects of consumer perceived value and subjective norm on mobile data service adoption between American and Korean consumers
저자명	Yang, K.; Jolly, L. D.
학술지명	Journal of retailing and consumer services
ISSN	0969-6989
발행년도	2009
권호사항	Vol.16 no.6
발행처	Elsevier Science B.V., Amsterdam.
페이지	502-508
언어	eng