충남대학교 외국학술지지원센터

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Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

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자료유형	학술지논문
논문명	Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework
저자명	Purohit, D.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2001
권호사항	Vol.10 no.3
발행처	LAWRENCE ERLBAUM ASSOCIATES, INC.
페이지	123-134