충남대학교 외국학술지지원센터

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An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments

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자료유형	학술지논문
논문명	An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments
저자명	Page, C.; Herr, P. M.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2002
권호사항	Vol.12 no.2
발행처	LAWRENCE ERLBAUM ASSOCIATES, INC.
페이지	133-148
언어	eng