충남대학교 외국학술지지원센터

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Word-of-mouth Communication in Singapore: With Focus on Effects of Message-sidedness, Source and User-type

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자료유형	학술지논문
논문명	Word-of-mouth Communication in Singapore: With Focus on Effects of Message-sidedness, Source and User-type
저자명	Chow Hou Wee
학술지명	ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
ISSN	1355-5855
발행년도	1995
권호사항	Vol.7 no.1-2
발행처	MCB UNIVERSITY PRESS
페이지	5-36