충남대학교 외국학술지지원센터

글로벌메뉴

Marketing and performance evaluations in non-profit services: "Missed" targeting in communicating stakeholders' expectations

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상세정보
자료유형	학술지논문
논문명	Marketing and performance evaluations in non-profit services: "Missed" targeting in communicating stakeholders' expectations
저자명	Mano, R. S.
학술지명	INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT
ISSN	1741-0401
발행년도	2010
권호사항	Vol.59 no.6
발행처	MCB
페이지	555-570
언어	eng