충남대학교 외국학술지지원센터

글로벌메뉴

Late entrant over-the-counter and Rx market entry strategies: An investigation in the pharmaceutical industry

상세정보

상세정보
자료유형	학술지논문
논문명	Late entrant over-the-counter and Rx market entry strategies: An investigation in the pharmaceutical industry
저자명	Cavusgil, E.; Deligonul, Z. S.; Calantone, R.
학술지명	INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
ISSN	1750-6123
발행년도	2011
권호사항	Vol.5 no.2
발행처	EMERALD
페이지	79-98
언어	eng