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100 National Leading Advertisers: The nation's blue-chip advertisers spent a record $109 billion in 2013, passing the level of pre-recession 2007But marketers are scrutinizing ad budgets and demanding better resultsEstée Lauder's CEO stated: "This is about increasing rate of return on every single penny we spend."
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| No. | 권호·제본정보 보기 | 소장처 | 소장사항 | 청구기호 | 구독 | 최근입수호 |
|---|---|---|---|---|---|---|
| 1 | 중앙도서관/3층 외국학술지지원센터/ | 659.105 A244 | 구독중 | v.95 no.4 |
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