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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry. ByPierre-Yves Donzé. Basingstoke, U.K.: Palgrave, 2014. xiii + 152 pp. Figures, tables, notes, index. Cloth, $91.89. ISBN: 978-1-137-38906-0.
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