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Periodic Advertising Pulsing in a Competitive Market Consumers' state dependence/brand loyalty may well be the underlying force that leads competitive brands to use both price promotions and advertising pulsing / Freimer, M.; Horsky, D. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 637-648 / 2012
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