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When Do Markets Tip? A Cognitive Hierarchy Approach Under the cognitive hierarchy model, a two-sided market tips to the dominant platform for vertically differentiated platforms while multiple platforms coexist for horizontally differentiated platforms / Hossain, T.; Morgan, J. / Institute for operations research and the managemet sciences(INFORMS) / Marketing science:the marketing journal of TIMS/ORSA / 431-453 / 2013
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