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Activating Consumers for Better Service Coproduction Outcomes Through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support / Mende, Martin; Scott, Maura L.; Bitner, Mary Jo; Ostrom, Amy L. / American Marketing Association / Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan / 137-155 / 2017
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