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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising / Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Royne, Marla B. / American Marketing Association / Journal of public policy & marketing : JPP&M : an annual publication of the Division of Research, Graduate School of Business Administration, the University of Michigan / 108-118 / 2018
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