충남대학교외국학술지지원센터

글로벌메뉴

  • HOME
  • sitemap

주메뉴

저장/메일/인쇄

  • |Home >
  • 저장/메일/인쇄

검색간략리스트

저널기사
Imagination matters: do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising? / Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae; Oh, Sangdo / World advertising research center / International journal of advertising : The quarterly review of marketing communications / 1173-1201 / 2020
항목 :
이메일 : 제목 :

하단메뉴