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Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity / Meijers, Marijn H. C.; Noordewier, Marret K.; Verlegh, Peeter W. J.; Willems, Winne; Smit, Edith G. / World advertising research center / International journal of advertising : The quarterly review of marketing communications / 1202-1223 / 2020
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