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Accounting for Social-Desirability Bias In Survey Sampling: A Model for Predicting and Calibrating The Direction and Magnitude of Social-Desirability Bias / Steven Gittelman ; Victor Lange ; William A. Cook ; Susan M. Frede ; Paul J. Lavrakas ; Christine Pierce ; Randall K. Thomas / World Advertising Research Center Ltd. / Journal of advertising research / 242-254 / 2015
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